Is humor persuasive? It depends. Humor can be persuasive when used at the right time, right place and right way. Using humor appropriately, the persuader can catch the attention of the audience and increase audience’s liking for him/herself. Once there is an increase in the liking factor, it is easier for the persuader to persuade the audience. Other than just using humor appropriately, it is more effective especially when the joke is integrated into the message. This kind of humor is called related humor. Here’s a video showing related humor.
Although the humor seen here is quite slapstick, it does effectively sends out the advertisement’s message. However, if humor is misused in the persuasion (the persuader acting like a complete clown), this will hugely diminished his/her credibility. It would seemed like the persuader doesn’t take his/her message seriously, in turn, the audience will not take the message seriously. Thus, use humor wisely!
PS: This is my last post on persuasion and most probably I won’t be writing something like this ever again. I would like to thank all those who had commented on my blog, those who had followed me, and those who had liked my blog posts. I really appreciate that you all make an effort to read and comment on my posts despite your busy time schedules. Thanks everybody, thanks!
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